Sarah Halfpenny — Events leader, mentor, consultant
Events that do more than just happen.
Twenty-five years and six hundred events teach you the difference between an event that simply happens and one that moves a business, brand or career forward. That’s what I help with.
Sarah on stage at Inside Out LIVE
Trusted by event teams across the UK
A point of view
Events that add value and build business.
The best events are built on clarity, ambition and clear outcomes. They communicate, connect and engage, and they build audiences. Whether their purpose is commercial or reputational, they all add value by delivering experiences whose impact extends well beyond the day itself.
Delivering an event is one thing. Delivering one that makes a difference is another. That’s where I come in. Whether you want to develop your strategic planning skills , spark new ideas, build your confidence or raise your professional profile, I’ll give you the tools and support you need.
In events, across the UK, Europe and the USA
Events delivered, end-to-end
Event professionals mentored
Where to start
Which of these sounds like you?
Three doorways into Sarah’s work. Pick the one that feels most like the position you’re in right now
01
Event managers • 2–8 years in
“I’m growing into a bigger events role and I want to get better at the parts that actually move the business.”
Sharpen your craft
02
Heads of events • Senior leaders
“I run events at a senior level and I want a second pair of eyes on strategy, structure or sponsorship.”
Think with someone who’s been there
03
L&D • Heads of department
“I’m bringing training into a team — events feel inconsistent, and we want a measurable lift.”
Lift the whole team
The four ways to work with Sarah
Four ways to add value to your events and your career.
A
Event Pro Portal (coming soon)
On-demand course library
Short virtual learning covering the full event lifecycle, packaged into bundles for your career stage.
B
Mentoring
One-to-one with Sarah
Single sessions or bundles. Direct, practical, and always with Sarah herself, never a junior associate.
C
Consultancy
Packaged engagements
Audits, strategy days, team-structure reviews and partnership work. For senior leaders carrying it alone.
D
In-house training
Live, with your team
Two-hour to multi-day programmes designed around what your team actually needs to learn.
Sarah has been instrumental in helping me realise my vision for the Inside Out Awards. Her depth of knowledge about what makes a successful event has truly taken it to the next level.
Tell me what you’re working on.
Whether it’s a discovery call about consultancy, a single mentoring session, or a quick question about training your team; replies come from Sarah directly, usually within a working day.